She Speaks Veterinary.

Let me take you on my journey from a wannabe marine biologist to a veterinarian to a marketer. Becoming the embodiment of such an unlikely pairing has to start somewhere.

When I attended veterinary school, marketing your practice was not even discussed, let alone advocated. I eventually learned that veterinarians are left to their own devices when it comes to promoting their business — simply due to a complete lack of commercial training.

I started my career in a corporate animal health role with a particular focus on the regulatory side of a pharmaceutical manufacturer. It allowed me to assess all the different ways people use and misuse products, and where the line was in making medical claims from a marketing standpoint. In that role, I found my true passion for commercial strategy. Thus began this journey into two parallel worlds — two equal parts of my background.

My love for marketing was further developed when I leveraged my next corporate role, and then truly let it flourish when I decided to become an independent entrepreneur and business owner. In the process, our clients stand out as industry thought leaders, clarify their messaging, and sustainably increase their growth.